Our values and value promise
"The Bitterness of Poor Quality Remains Long After the Sweetness of Low Price is Forgotten”
Our product range is inspired by our values of a quality product at a fair and competitive price.
We are committed to offering meaningful value to our customers and a place to shop where value and values go hand in hand. We will not compromise on our core values in order to provide so called ‘cheap’ products or products that we feel are compromised in their quality or value. We are committed to providing the highest quality and reliable products to as many people as possible at an affordable price. We want as many people as possible to be enjoying their pastime without compromise.
Our value promise:
To provide high quality products with integrity at a competitive price.
Where possible to work directly with our OEM's and suppliers and source our products as close to their origin as possible to avoid unnecessary handling and distribution costs and ensure the best possible price for our customers.
To innovate and operate all parts of the business as efficiently as possible so as to reduce costs and pass these savings on to our customers.
To offer value to our customers through education, support and service functions to minimise downtime and maximise enjoyment.